Social media blog Mashable posted 10 of the Smartest Big Brands in Social Media, which is some pretty interesting reading and viewing. Tops on the list is Blendtech, who increased sales by a lot through their YouTube campaign "Will It Blend?" Here's my personal favorite:
Mike and I saw the person who came up with this speak at a conference last year - he gave a really great presentation, but Mike and I were trying to figure out how YouTube ideas like this can work for a wonky policy report or an ask.
While it isn't as easy as destroying stuff and taping it, I think there are some ways nonprofits and activists can engage people with YouTube. Here are some examples:
Show the faces of your work or issue in a documentary style, like AFL-CIO and ACORN did in their Seven Days at Minimum Wage campaign. This can help the public, decision makers, and funders see what your work means at a human level:
Make a targeted ask for action or funding, like this video by the League of Young Voters. Depending on the audience, it can be a good change from a letter or postcard:
"Punk" the bad guys, like Greenpeace did by infiltrating a Kleenex campaign (Kleenex uses virgin rainforest their products):
It's easy to get started - all you need is a camera and a computer. Google has even implemented a program specifically for nonprofits.
Have you seen a great use of YouTube by a nonprofit or activist org?
Monday, February 9, 2009
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