Sure, you can still catch President Barack Obama on traditional mainstream media outlets like 60 Minutes, but he is effectively reaching out to niche media as well. Who didn’t see ESPN’s coverage of the president’s picks for the NCAA basketball tournament.
Politico.com had this article about Obama's outreach plans, and it's something we can ALL learn from.
Obama himself plans to meet soon with liberal bloggers, according to an administration official. With little fanfare, he’s already sat for interviews with Black Enterprise magazine, Telemundo and Los Angeles-based Hispanic radio host Eddie “Piolin” Sotelo…
…Obama can exploit the fact that the traditional newspapers and networks are weakened by competition from cable and the Web, and by a faltering business model. What’s more, the proliferation of outlets has been embraced in recent years by a newly energized liberal base — eager to match the decades-old success of conservatives in building media channels to circumvent what they see as a biased or trivia-minded Washington press corps.
So in an age where traditional newspapers and networks are weakened, where it’s tougher to land that story in the Trib or Sun-Times, take a lesson from the President and include bloggers and other niche media in your next outreach plan.
(image from ESPN.com)
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