Tracy Van Slyke is program director fo the The Media Consortium and editor of Build the Echo. In an interview recently with Feministing.com, she talked about how well the alternative media and independent press are faring in this media environment.
She had some interesting advice to small publications.
Read her thoughts after the jump.
Click here for more!
1) Allow your audiences to play. Loosen up control on your stuff and offer opportunities for your audience to get involved in story generation, creation and dissemination. Bring them into the idea generating/story planning process. Allow them to help gather resources, relevant articles, interviews and more that can be integrated into the final product! They will have much more buy-into your journalism, donating and supporting, and disseminating the media to their networks, friends and family.
2) Provide the space for your audiences to self-organize. Diving into the previous concept a little more, take a page from the Obama playbook to allow your audiences to use the media to activate themselves and their networks. Instead of just commenting on articles, provide the space/platform to allow audiences to self-organize that allow them to take action, whether it's creating action groups, petitions, fundraising for a specific cause and more.
3) Collaborate. Coordinate. Share resources. Where you may be weak on editorial focus, distribution, audiences, partner with someone who is strong. Work together on editorial projects. Don't be competitive and close yourself off to new partnerships that can strengthen your journalism, help it reach new audiences, and potentially bring more revenue in or save you money on the back end. You don't have the option to be a lone ranger anymore!
Wednesday, March 25, 2009
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