WBEZ has a cool campaign going to get folks to donate twenty bucks. They made four videos - three imagine what might happen if they didn't have enough money for for Kai Ryssdal, Peter Sagal, or human interviewers. Another is of local reporter Rob Wildeboer showing what donations pay for in his reporting kit, which is interesting to nerds like myself. A box on the site invites visitors to imagine what their own lives would be like without WBEZ.What would the world look like without your organization or movement? This question a great starting place not only for creating good online video or campaign, but for thinking of the overall identity and brand of your organization.
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