Seth Godin takes nonprofits to task in a strongly worded essay for their failure to join in the new media revolution. He cites a severe case of risk aversion as the cause. According to Seth, marketing techniques just haven't filtered down from the for-profit world where they are revolutionizing how people communicate. "No excuses," Seth says.
Thanks to Hugh McMullen, former VDC staffer and now with Fenton Communications in New York City, for this tip
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