Three Easy Steps For Going Viral

Recently Greenpeace conducted a series of actions at the G20 meeting in Pittsburgh.

As a Board member I was asked to let people in my network know about the actions, and Greenpeace made it easy by giving me the tools to spread their news quickly and easily.

Here are three tips for getting your network to pass your news on to friends and colleagues.



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Three Steps To Going Viral

1) Send out a brief paragraph in advance of your event that describes what you will be doing and that motivates people to participate remotely

Example:

“[Organization] will release a report on local food production in Illinois and then visit with legislators in Springfield. Follow us throughout the day and stay up-to-date as we post new images, photos and stories on our landing page.”

2) Provide multiple ways in which interested audiences can follow along.
Be organized and prepare to report on your activities throughout the day in a wide variety of ways

-Website address
-Location where photos are being posted
-Location for video or interviews
-Twitter hashtag

3) Give your audience a way to help pass the information along
Suggest various ways for your audience to stay involved and make it easy to do by giving them tools for doing so.

Example:

“We’ll keep you posted as the day goes along. But, in the meantime, we could use your help spreading the word.”

Facebook Users: Ask people to post a status message and Give people a short paragraph to put up on their Facebook page. Include the url of your landing page.

Urge people to leave a comment on their own status update or to copy the message and post it as their own status

Twitter users: Provide copy and ask people to post it as an update. Urge people to retweet new info as it develops throughout the day.

Email to external listservs and coalition groups: Give your audiences the text for a message and encourage them to send it to all of their networks – listservs, groups, coalitions, etc.